Synopsis:

When Anomaly challenged us with a vision for an energetic edit set to Aerosmith's timeless "Sweet Emotion," we accepted with zeal. The campaign, aptly titled "See You Out There," showcases the outdoor spirit as never seen before. Dividing into two units, one shooting in Vancouver and the other in Calgary, we captured exhilarating scenes, culminating in Nelson, BC for the final leg. The campaign's most memorable moment? A technically challenging cliff-jump shot—successfully executed after multiple attempts. More than just a commercial, this project serves as a visual tapestry of Western Canada's most awe-inspiring locations—places that have been part of my own journey since childhood.

In Retrospect:

When life's essence seems forgotten, Aerosmith's iconic "Sweet Emotion" serves as a musical time machine. Anomaly's call for a high-energy edit and an uncharted setting was our catalyst for an audacious narrative—a homage to the vitality of outdoor life.

The Odyssey:

We embraced this creative gauntlet with two dedicated units. While one navigated Vancouver's multifaceted terrains, the other ventured through Calgary. Ultimately, our paths converged in the heartland of British Columbia, Nelson, where the final, poignant scenes were immortalized.

The Highlight:

One of the indelible moments was nailing the cliff-jumping follow-cam shot as it plunged into the water—a shot that had eluded me multiple times. The triumph was not just technical but personal; it epitomized the resilience and teamwork that fuel our craft.

A Personal Note:

This spot evokes more than just a campaign; it's a distilled essence of adventures I've spent a lifetime chasing across Western Canada. Stitching these disparate landscapes into a single, compelling narrative felt like fulfilling a quiet promise made to my younger self.

Conclusion:

The journey we've taken together not only met the creative expectations but surpassed them, weaving the palpable energy of adventure with poignant moments of human emotion. It stands as a testament to the untamed beauty of Western Canada—a canvas that's been an intimate part of my life's story.